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Ed Hardy Brands (edsion008.busythumbs.com)

edsion008 — Wed, 01 Jul 2009 03:22:10 +0000

   Hardy and Ku USA formed Hardy Life LLC, which holds the trademark ownership as well as the copyrights to all his images.In 2002, Hardy was approached by Ku USA, Inc. to produce a line of clothing based on Hardy’s art and a licence agreement was signed.Within two years, the collection had drawn the interest of Saks companies.
   In 2004, Christian Audigier licensed the rights to produce the high-end Ed Hardy clothing line, which is based on Hardy’s imagery. Prior to the Ed Hardy clothing line, Audigier was the Head Designer at Von Dutch Originals, which marketed the imagery of Kenny Howard.Ed Hardy stores are located in many locations internationally including the Americas, Europe and Asia
   Mr. Cole added, “We also believe that by owning the brand alongside Don Ed Hardy, the founder, there will be opportunities to further leverage his iconic name along with his new artwork.”Neil Cole, the Chairman and CEO of Iconix Brand Group, stated, “We are excited to have the opportunity to participate in the continued success of the Ed Hardy brand and believe there are tremendous growth opportunities worldwide.”
In May 2009, Iconix Brand Group, Inc. announced that the Company has acquired a 50% interest in Hardy Way, LLC, the owner of the Ed Hardy brand and trademarks. The Company paid $17 million for its interest in Hardy Way, consisting of $9 million in cash and $8 million in stock.
Don Ed Hardy commented, saying, “As demand for my artwork continues to skyrocket, I felt it was time to take on a partner that could help me manage the demand and opportunities for the Ed Hardy name. Iconix is at the forefront of brand management and clearly has the capabilities to dramatically grow the Ed Hardy business.It can be come the condition of today ,the chairman is no doult has strong ability.

The Story of Ed Hardy clothing (edsion008.busythumbs.com)

edsion008 — Mon, 29 Jun 2009 05:52:32 +0000

Unfortunately it�s not a hot new musical collaboration. It�s a brand new line from a hot designer. What do Snoop Dogg and Sylvester Stallone have in common?Don Ed Hardy, legendary tattooist, is the namesake of this unique brand of clothing.
His Japanese meets American style of work is idolised around the world, and he is known in many tattoo circles as �The Godfather of Modern Tattoo�.He approached Hardy in 2004 with a clothing line idea based on his artistic style.
Hardy, knowing that Audigier had already designed for the likes of Urban Outfitters, Diesel and Von Dutch, knew that his work would be in good hands, and so granted the licence.Christian Audigier saw a fantastic marketing opportunity in Hardy�s tattoos.
Audigier�s unique style of networking has undoubtedly a big part of why he is so successful in the business.It ends up being very lucrative giving away free merchandise to celebrities, as the amount of exposure that they receive is so significant. It is also far cheaper than paying thousands of dollars to have the same celebs star in an ad campaign.
It is also good to know that when you buy Ed Hardy clothes you�re buying an item that will stand the test of time, because when a line has been designed around a style of tattooing that has stayed in vogue for decades, it�s hard to imagine it going out of style any time soon.
However, this line isn�t only for Hollywood. With tops starting from between $57-$64 it�s actually fairly affordable as far as designer ranges go.

love the ed hardy caps (edsion008.busythumbs.com)

edsion008 — Fri, 26 Jun 2009 01:19:49 +0000

In 2002, Ku USA Inc. contacted Ed Hardy to create a line of clothing based on his artworks. When he ventured into designing apparel, he continued to make unique and eye-catching clothes to the masses. In a span of two years, his collection drew attention from a variety of retailers like high-end department store Saks Fifth Avenue.

In the 1980�s, Don Ed Hardy ventured into other forms of art, including drawing, painting, and paint-making.

Don Ed Hardy was a popular tattoo artist for 40 years. Also known as �the godfather of modern tattoo�, Don�s unique style of incorporating American, Japanese, Cholo, surf and hotrod iconography into his artwork made him a legend in the tattoo world.He has also contributed to number of exhibits in galleries and universities. Because of his contributions to the art world, he was given an Honorary Doctorate by the San Francisco Art Institute.The Ed Hardy collection drew a lot of position reactions and because of that Hardy and Ku USA decided to create Hardy Life LLC.

Ed Hardy apparel has also graced the pages of numerous magazines, including People, His, Elle, Star, In touch weekly, Life and style, MHL, Man, WWD, Motorcyclist, Mail Online, Inspirationen, and Muteen.

Two years later, Christian Audigier collaborated with the company to develop the brand. Audigier, who has worked with many successful brands like Levi�s, American Outfitters, Diesel, Bisou Bisou, and Von Dutch joined Ed Hardy and catapulted the brand�s popularity.

Over the years, Ed Hardy�s celebrity following has flourished as athletes, musicians and other celebrities have been known to wear the brand. Some famous patrons include music icon Madonna, Michael Jackson, Mick Jagger, Britney Spears, Dennis Rodman and David Beckham.

With it unique design aesthetic, the Ed Hardy line has something for men, women and kids and babies too. Currently the company has 17 retail stores worldwide including Los Angeles, Las Vegas, New York, Miami, Dallas, Boston, Atlanta, Houston, Waikiki, Tucson, Waikiki, Montreal, Dubai, Kuwait, Tel Aviv, Singapore, Berlin, and Riga. Another Ed Hardy Store is set to open in Bahrain.In addition, Ed Hardy has added a lifestyle collection that includes a variety of household products such as air fresheners, bar wares, bedding, rhinestone decals, skateboards, towels, and key chains.